Fundamentals of Marketing

Who should attend?


About the Course

            စျေးကွက်မဟာဗျူဟာနှင့် Marketing အခြေခံဘာသာရပ်ကို ကိုယ်ပိုင်လုပ်ငန်း စတင်လုပ်ကိုင်လိုသူများနှင့်စျေးကွက်ချဲ့ထွင်လိုသူများ၊ ယင်းဘာသာရပ်ဖြင့် လုပ်ငန်းခွင် ဝင်ရောက်လိုသူများ တက်ရောက်သင့်ပါသည်။


U Zaw Myo Tun

U Zaw Myo Tun


Professor at The Co-operative University

၁၉၉၈ ခုနှစ်မှ စတင်ပြီး စီးပွားရေး ဘာသာရပ်များနှင့် စီမံခန့်ခွဲမှု ဘာသာရပ်များကို ရန်ကုန်စီးပွားရေး တက္ကသိုလ်တွင် စတင်လေ့လာခဲ့ပြီး ၂ဝဝဝ ခုနှစ်တွင် စီမံအုပ်ချုပ်မှု ဘွဲ့လွန် ဒီပလိုမာနှင့် ၂ဝဝ၅ ခုနှစ်တွင... More

Daw Nway Nway Soe

Daw Nway Nway Soe

Bachelor of Arts in Economics (Hons)

Founder / PR & Marketing Director of Paññā online school, Director of Business Development (AGM Travels & Tours)

Mrs. Nway Nway Soe earns her Bachelor of Arts in Economics from Chulalongkorn University of Thailand and has been learning continuously on business administration after graduation. She has spent the p... More

Daw Thawdar Htwe

Daw Thawdar Htwe

Global MBA, UTCC, Thailand

SME Consultant,SME Incubation Center,Ministry of Industry/ Licensed Consultant for Productivity by Japan Productivity Center (JPC)/ Director at Tah Lee Gold & Jewelry Co.,Ltd

Thawdar Htwe is the country representative at association of ASEAN JAPAN Entrepreneurship Education (AAJEE). In 2007, she was awarded under Ayarwaddy Chauk Phaya Mekong Sub-Regional Program (ACMECS) a... More


Introduction to Marketing

Faculties : Daw Nway Nway Soe |;|11
Commitment : 1 Hour


Introduction to Marketing
This course is designed to provide the basic understanding of Marketing. It includes introduction on basic principles of marketing, marketing mix on product, price, promotion and place which are tools to deliver products or services to customers at return. Then, there will be a focus on marketing process, segmentation, targeting, differentiation and positioning. The final part of this course covers the market leadership strategy. Two cases will be used to provide more insights into marketing strategy used by successful companies.

7 Video(s), 1 Reading(s)

01.What is Marketing

02. Essence Of Marketing

03. Five Core Customer & Market Place Concepts

04. Two Extremes Of Markets

05. Marketing Strategy

06. Targeting

07. Three Principles Of Marketing


Pricing & Pricing Strategies

Faculties : Daw Thawdar Htwe|;|48
Commitment : 55 Mins

4 Video(s), 1 Reading(s)

01. Pricing & Pricing Strategies

02. Price Analysis

03. New Product Pricing Strategies

04. Cost-Based Pricing Models

Power Point

Customer-Driven Marketing Strategy

Faculties : U Zaw Myo Tun|;|13
Commitment : 75 Mins

6 Video(s), 2 Reading(s)

01. Creating Value for Target Customers

02. Market Targeting

03. Differentiation And Positioning

04. Analyzing The Marketing Environment

05. The Economic Environment

06. New-Product Development And Product Life-Cycle Strategies


Marketing for Web