Introduction to Marketing This course is designed to provide the basic understanding of Marketing. It includes introduction on basic principles of marketing, marketing mix on product, price, promotion and place which are tools to deliver products or services to customers at return. Then, there will be a focus on marketing process, segmentation, targeting, differentiation and positioning. The final part of this course covers the market leadership strategy. Two cases will be used to provide more insights into marketing strategy used by successful companies.
7 Video(s), 1 Reading(s) Quiz
01.What is Marketing
02. Essence Of Marketing
03. Five Core Customer & Market Place Concepts
04. Two Extremes Of Markets
05. Marketing Strategy
07. Three Principles Of Marketing
4 Video(s), 1 Reading(s) Quiz
01. Pricing & Pricing Strategies
02. Price Analysis
03. New Product Pricing Strategies
04. Cost-Based Pricing Models
6 Video(s), 2 Reading(s) Quiz
01. Creating Value for Target Customers
02. Market Targeting
03. Differentiation And Positioning
04. Analyzing The Marketing Environment
05. The Economic Environment
06. New-Product Development And Product Life-Cycle Strategies
Marketing for Web
4.8 Average Rating
I'm Bhaumik Patel, I'm an iOS and WatchOS developer fluent in Swift and Objective-C. I'm the lead iOS instructor at the London App Brewery where we've taught over 900+ students in-person at our London classroom.
My first foray into programming was when I was just 12 years old, wanting to build my own video games. Since then, I've made over 70+ apps and some awesome games. In my courses, you'll find lots of geeky humour but also plenty of explanations and animations to make sure everything is easy to understand. I'll be there for you every step of the way.